Ask this question of yourself:

“Does my life meaningfully reflect the priorities I call my own?”

If you are anything like me your answer was something like:  “Not nearly enough!”

I’d like to tell you a brief story, but before I do let me assure you there is nothing being sold here. This site is dedicated to a principle I am thrilled to share! Now, to the story…

A few years back I abandoned a fun and well paying occupation in the world of Branded Merchandise. The reason was simple.

I want to contribute!

I spent the final four years of this chapter searching for a way to both continue my work and, through it, provide meaningful and lasting value to my community. But the answer never came. So I set out on a new path in search of greater purpose. And I am proud to say I had great fortune in that endeavor.

Yet the call to do even more grew, forcing me to consider even newer paths: coaching speakers and writers; building a communication training program; exploring the non-profit sector. And it was while considering non-profit work that a simple question formed which changed everything:

“If I were willing to work for less in the non-profit sector, knowing that the difference would be made up for by my contribution to the greater good, why couldn’t I do the same in the for-profit world?”

That question is the seed from which Better Way Trading grew.

Better Way Trading is neither a business nor a non-profit organization.  It is a simple process allowing people to contribute in a way that benefits everyone!

• Members get the privilege of knowing that their work is contributing meaningfully to the communities they serve.
• Partner employers expand their businesses.
• Non-Profits get both donations and critically important connections to supporting businesses.
• Clients get to market their support of worthy causes (1) generating greater respect and understanding of the brand, (2) improving internal engagement and (3) expanding their marketing footprint.

As you look through this site and consider the benefits available to all, I challenge you to ask the question again: Does your life meaningfully reflect the priorities you call your own? If the answer is anything but “Absolutely!” lets talk about a Better Way.

Cheers!
Robert Killen, founder